Art Director/Writer/Creative Person
Work done most recently as Creative Director/Art Director
Retail
Branding
Launch
Mall at University Town Center/Sarasota
City Creek Center/Salt Lake City
Huge Florida mall which launched last Oct. The challenge? Teach people to refer to the property as "UTC" and associate these letters with area's only premium fashion mall.
City Creek Center relaunches with a call to "MEET" at the center of the city.
Fashion Retail
Tauman Outlet Mall, St. Louis area
Beverly Center, Los Angeles
Developed photography look and all design executions for the launch of the Taubman Prestige Outlet in the St. Louis suburbs. The idea was "Find your Creative Outlet."
For Beverly Center, I helped create ways to update their ads to shift their image slightly.
Brand Retail
Supervalu Foods
Known by the names Jewel-Osco, Cub, Biggs and Albertsons etc. Supervalu of Minneapolis asked for a campaign that would remind people that they have more stores than any other grocery/drug retailer. The theme line we created was "Just around the corner". Client was heavily involved in the art direction but the main idea stayed true.
Also created print for their line of organic foods, Wild Harvest.
TV Campaign
Four Winds Casino, New Buffalo
Four Winds asked us to help them to talk to a more sophisticated Chicago market - and to let them know that Four Winds has lot more to offer than just slots.
TV & PR
Gatorade/Marketing to Native Americans
Gatorade wanted to direct their message to a niche market: Native Americans, an audience with a high incidence of diabetes so Gatorade chose to feature sugar-free product. It features pow-wow/drum dancing as an athletic effort that the Native audience would see as culturally unique. We created TV/web ads that became viral hits in the Native communities, creating strong positive awareness for Gatorade.
Just a sample of my work. To see more or discuss possible work >>